Zillow earns money through:
- Agent Advertising: Real estate agents pay to display ads on Zillow listings.
- Buyer-Agent Connections: Zillow profits when buyers connect with Zillow-affiliated agents. This can make direct FSBO seller-buyer connections less likely.
- Premier Agent Network: Agents pay extra for increased visibility and leads, including contact information from FSBO sellers. While you don’t pay Zillow directly, your listing indirectly contributes to their revenue through agent fees.